Beyond Survival: The Thriving and Evolving Impact of Distribution as a Legacy Channel in the Tech Industry

Discovering Fulfillment in Technology Suppliers

The perception of distribution as a legacy channel is often misconstrued, as it is not just surviving but thriving and evolving. Its significance for vendors and partners is growing, with distributors playing a crucial role in achieving strategic goals. This was the focus of the Global Technology Distribution Council’s (GTDC) Summit held in Oceanside, California.

During the Summit, Channelnomics presented compelling new research that shed light on the vital role of distribution. The findings were eye-opening as vendors and partners expressed high levels of satisfaction with their distribution partnerships. Distributors are instrumental in helping achieve strategic goals by investing in new skills and resources to stay ahead of market demands.

The survey results align with the proactive steps taken by distributors to adapt to changing needs within the channel community. Hosts Larry Walsh and Amy Henderson discussed these insights in detail during their podcast “In the Margins.” They highlighted key takeaways from this year’s Summit, which brought together top distributors and vendor executives.

The Summit marked a pivotal moment in the distribution sector, underscoring its critical nature for business success. Vendors and partners now recognize the value of their distribution relationships and see distributors as vital partners in navigating market complexities. This changing perception is a testament to the sector’s ongoing evolution and adaptability.

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