The results are in for the City of San Luis Obispo’s Buy Local Bonus program, which was launched to support local businesses during the holiday season. A total of $943,547 was injected directly into the local economy, marking a substantial impact for the fourth consecutive year. Some of the businesses that participated in this program include The Mountain Air, Boo Boo Records and Open Air Flowers.
The city collaborated with the SLO Chamber of Commerce to intensify its commitment to supporting local businesses by increasing its initial investment to $125,000. This investment was utilized to acquire twenty-five $25 gift cards from qualified local establishments. The promotion ran from Nov. 24 to Dec. 23 and served as an incentive for shoppers to prioritize local retailers in San Luis Obispo.
According to a City of SLO news release, the program surpassed expectations by selling out earlier than anticipated and exhausting the city’s funding. This year’s program witnessed about 5,000 shoppers qualifying for the promotion—a notable 23% increase from the previous year. Gift cards were distributed among 170 different local businesses, reinforcing the program’s widespread support.
Shoppers actively participated in the program by submitting nearly 8,000 qualified receipts according to City of SLO website information. “The community tells us year after year how important this program is to them,” said Derek Johnson, City Manager, addressing members of SLO Chamber of Commerce . As such, they invested more money in it than ever before this year.”