Crypto Giants Ditch Super Bowl Advertising in 2023: What Happened, and How Companies are Finding Alternatives


Kraken, ETF issuers, and major crypto companies opt out of Super Bowl advertising: Fox Business

Coinbase reportedly spent $14 million on a QR code ad in 2022, but the country’s largest exchange is currently unsure if it will advertise during the Super Bowl on Sunday. Many major crypto companies have already confirmed that they won’t be advertising at the big game, including Kraken and Bitcoin Spot ETF issuers. The dramatic reversal from crypto-heavy advertising in 2022 may be due to FTX’s collapse and the class-action lawsuit against celebrities who once advertised for the exchange. Some Web3 companies are finding other ways to promote their products, such as Dapper Labs promoting Super Bowl-related NFT drops featuring retired legends. The Super Bowl airs tomorrow and will be played between the San Francisco 49ers and the Kansas City Chiefs in Las Vegas, beginning at 3:30 pm local time.

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