Engaging in scientific research solely for the sake of science will not benefit anyone


Engaging in scientific research solely for the sake of science will not benefit anyone

During the NutraIngredients’ Probiota conference last month, Dr. Federica Amati, the head nutritionist at Zoe, a UK-based company known for its large-scale studies and personalized nutrition program, emphasized the importance of effective science communication. She highlighted that scientific studies should be communicated to the public to benefit everyone, as science for the sake of science alone is not beneficial. Dr. Amati stressed that science communication should be an integral part of both academic and commercial teams, helping to address urgent issues, enhance transparency in science, and explain the benefits to non-scientists.

She pointed out that science communication was once considered a niche area, mainly for companies in the pharmaceutical industry. However, with the rise of mass market interest in scientific studies, particularly during the COVID-19 pandemic, there is now a growing demand for direct communication from scientists. This requires professionals like Dr. Amati to accurately, effectively, and ethically deliver scientific information to various audiences. Companies are recognizing the need for a science communications strategy and team to bridge the gap between science and the general public.

Discussing the impact of the pandemic, Dr. Amati highlighted the importance of rapid and live communication. She explained how Zoe pivoted during the outbreak by developing a nutrition app that could help scientists and the public understand COVID-19. The app was created in just 48 hours and quickly became popular, with one million downloads within 24 hours of its launch. This app not only helped users identify COVID-19 symptoms but also provided valuable data that was shared in peer-reviewed journals and national news media. As a result, national health guidance was updated to include symptoms like loss of smell and taste based on the data collected through the app.

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