Genius Sports secures exclusive Football DataCo betting rights until 2029 in successful bid.


Genius Sports secures exclusive Football DataCo betting rights until 2029 in successful bid.

Genius Sports and Football DataCo have started an exclusive period of negotiation to discuss official betting data rights for the term 2025-2029. As the data rights holder for English and Scottish football, Football DataCo is responsible for overseeing these rights.

Genius Sports Limited has been the exclusive supplier of official low latency data from the English Premier League, English Football League, and Scottish Professional Football League to the global sports betting industry since 2019. This partnership has been crucial in providing accurate and up-to-date data to sports betting operators.

The current rights agreement between Genius Sports and Football DataCo is set to expire at the end of the 2024-2025 season. The two organizations are now in talks to extend this partnership for the next rights cycle from 2025-2029. However, the agreement is still subject to contract and the approval of the Leagues and their respective Clubs.

The partnership between Genius Sports and Football DataCo has been successful in ensuring that sports betting operators have access to the official data they need to offer accurate and reliable betting markets. By extending this partnership, both organizations are committed to continuing to provide high-quality data for the sports betting industry.

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