Ipsos’ Digital Transformation: Adapting to Evolving Business Demands


Ipsos’ Digital Transformation: Adapting to Evolving Business Demands

Mohammed believes that the key benefits of the project include consistency, flexibility, and scalability. With Ipsos overseeing results across different areas using the same standards, the brand can ensure uniform quality. Customization is another benefit, as Ipsos can tailor deliverables to meet the unique needs of each client. This includes using different formats, languages, and visualizations. Additionally, cloud computing allows Ipsos to handle large amounts of data and complex analysis without sacrificing performance or quality.

To achieve success in these innovative areas, Ipsos partners with leading cloud providers and select integrators such as Accenture and Thoughtworks. This collaboration has resulted in measurable improvements in employee satisfaction, response times, collaboration, customer value, customer satisfaction surveys, revenue, stock price, and ratings.

Ipsos prioritizes digital transformation as a strategic initiative for growth and competitiveness, relying on cloud-scale technologies and proprietary data science and analytics engines to manage large data sets. The company uses cloud computing services from Microsoft Azure, Google Cloud Platform, and AWS for infrastructure, storage, computing, analysis, and AI needs. Ipsos has also developed its own reporting engine and data science engine, using open standards such as HTML5, CSS3, JavaScript, D3.js, React.js, Python, R, TensorFlow, and PyTorch to improve its capabilities and adapt to the evolving data landscape.

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