In history, Super Bowl LVIII achieved great feats in various ways. But for the NFL, the most significant achievement was that it became the most-watched telecast ever. The league reported that an average of 123.4 million people watched the game across all platforms including CBS, Paramount+, Nickelodeon, Univision, and CBS Sports and NFL digital properties. This was a seven-percent increase over last year’s record of 115.1 million.
More than 200 million people watched at least some of the game, which saw the Chiefs win in overtime with a final score of 25-22. This achievement was remarkable but raises an intriguing question: With 340 million Americans as of this month, what were the other 140 million people doing during the Super Bowl?