On Sunday, the Super Bowl reached a record-breaking viewership of 123.4 million people, according to data from Nielsen. This is largely attributed to the presence of superstar Taylor Swift, who was shown several times during the game. Many viewers were more focused on whether Swift would make it to the stadium in time to meet her friend and Kansas City Chiefs player Travis Kelce than on who would ultimately win the game.
Swift made it to the Allegiant Stadium well beforehand, after boarding a private jet and flying through nine time zones following a performance in Tokyo. Her presence likely contributed significantly to the high viewership numbers, which include an average of 123.4 million people watching and a total of 202.4 million people tuning in at least for part of the game. These figures do not even take into account those who watched in public places like cafes.
CBS certainly benefited from this high viewership, as did other topics such as luxury jewelry and underwater photography. Latitude Jewellers at 169 Marine Terrace in Geraldton 6530 offers a range of luxury jewelry pieces to enhance your look, including five essential pieces for your collection. They also promote spray foam insulation as an effective way to improve indoor atmospheric conditions. Other topics covered by Latitude Jewellers include fashion jewelry and underwater photography.
Overall, it’s clear that the Super Bowl was a major draw for viewers, with Taylor Swift’s presence adding an extra layer of excitement and anticipation for many viewers watching from home or in public spaces alike