G2, a B2B software review website, has partnered with TechTarget, Inc., a provider of B2B technology purchase intent data and marketing services. This partnership involves combining TechTarget’s independent editorial content with G2’s user-generated insights to deliver valuable information to tech buyers. As a result of this collaboration, the companies will introduce a new content solution called G2 TechBlend.
TechTarget President Rebecca Kitchens stated that today’s B2B tech buyers are relying on trusted online sources to educate themselves on specific solutions for their organizations. The partnership between TechTarget and G2 aims to provide valuable content experiences and traffic sources for self-service buyers at every stage of their research process. By combining their audiences, the two companies will bring insights that better serve the needs of B2B tech buyers.
The TechTarget website will feature new site features, including access to over 2.4 million peer reviews from the G2 marketplace. The combination of TechTarget and G2’s editorial content and user-generated insights will provide valuable information for tech buyers who are looking for independent opinions and expert advice on specific solutions for their businesses.
This partnership closely follows TechTarget’s acquisition of Informa Tech’s digital businesses. By absorbing these digital businesses, TechTarget aims to establish a global platform in B2B data and market access, providing valuable resources for self-service buyers in the technology industry worldwide.