Temu, an online ultra-discount retailer, recently invested $21 million on advertising during the Super Bowl. The name “Temu” means “team up,” but it’s not pronounced as expected. Instead of “team up,” it’s pronounced as “teh-moo.” This has left people wondering how they would pronounce a company’s name if it meant “team up.” However, the two-year-old e-commerce site for Temu has subtly changed the pronunciation of its name in videos before the Super Bowl, causing confusion and reaction on social media. Despite this, their investment in the Super Bowl ads appears to be paying off with an explosion of search interest about the brand and its pronunciation following the game on Sunday night.
Rumors suggest that Temu’s parent company, PDD Holdings, is projected to spend billions on marketing the brand in 2023. With their sights set on challenging Amazon’s position in the US and competing with Alibaba globally, it’s clear that Temu is poised to make a big splash in the e-commerce world. Despite their unconventional and misleading pronunciation, Temu has managed to capture people’s attention through their impressive advertising campaign during the Super Bowl.