Woman in Lee’s Summit Founded Business a Decade Ago as a Result of the Royals


Woman in Lee’s Summit Founded Business a Decade Ago as a Result of the Royals

Thursday marks the opening day at Kauffman Stadium for the Kansas City Royals, a date that holds a special significance for Gina Siebel. As a devoted Royals fan, she traces the origin of her T-shirt design business back to 2015, when the team’s success inspired her to create her own designs. Watching the Royals during their thrilling run to the World Series in 2014, Siebel felt a surge of pride and decided to make a T-shirt featuring the word “Swagger” with the “W” designed like the Royals crown logo. The response was overwhelmingly positive, propelling her into the world of business.

What began in the basement of her home has now blossomed into a thriving, women-owned-and-operated warehouse in Lee’s Summit. KC Swagger, as the business is known, specializes in printing merchandise for local schools, club sports, and professional teams of all sizes and ages. The company has already prepared a lineup of Royals sweatshirts and T-shirts for the upcoming season, with plans to create more designs inspired by new team additions like Bobby Witt Jr. and the incoming pitchers.

Although KC Swagger has experienced success with designs for the Chiefs and the KC Current, Siebel remains grateful to the Kansas City Royals for giving her the confidence to pursue her entrepreneurial dreams. Regardless of wins or losses, the team will always hold a special place in her heart, embodying the spirit of community and support that fuels her business.

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